Commercial · Hybrid AI & 3D
Natura
3D-led AI development for a controlled commercial VFX workflow.
FieldAI
FormatCommercial
RoleAI · 3D · VFX
A hybrid AI and 3D workflow built to keep camera, action and visual-effects decisions under control.
01
Project film
AI + 3D breakdown
The development process behind the final commercial work.
02
The work
3D established the structure of the work — camera, action, timing and spatial relationships — before generative tools were brought into the process.
The result explores AI as part of a directed VFX pipeline, reducing traditional rendering while preserving control over the image and the final commercial film.
03
Process
Development frames
